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Werbekrise trifft RTL Group hart

Dieses Thema im Forum "PayTV Anbieter News" wurde erstellt von Ranger79, 7. Mai 2009.

  1. Ranger79
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    <table bgcolor="white" border="0" cellpadding="0" cellspacing="0" width="685"><tbody><tr><td colspan="3" background="http://1.1.1.5/bmi/www.digitalfernsehen.de/images/bluebar.gif" valign="top" height="19">
    </td></tr><tr><td align="left" valign="top">
    <table cellpadding="0" cellspacing="0"></table><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="right">07.05.09 </td></tr><tr><td valign="top">Werbekrise trifft RTL Group hart


    </td></tr><tr><td class="newstextbold">Luxemburg - Europas größter Fernsehkonzern bekommt die Wirtschaftskrise zu spüren: Die RTL Group hat im ersten Quartal dieses Jahres nur noch halb so viel verdient wie vor einem Jahr.</td></tr><tr><td align="center">
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src="http://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-4666306249900346&dt=1241689712796&lmt=1241689709&prev_fmts=468x60_as&output=html&slotname=5579178605&correlator=1241689710443&url=http%3A%2F%2Fwww.digitalfernsehen.de%2Fnews%2Fnews_773749.html&frm=0&ga_vid=1268009062.1241689711&ga_sid=1241689711&ga_hid=337302905&flash=10.0.22&w=200&h=90&u_h=768&u_w=1366&u_ah=738&u_aw=1366&u_cd=32&u_tz=120&u_his=1&u_java=true&u_nplug=7&u_nmime=80&dtd=6&w=200&h=90&xpc=vBAgiqUyjS&p=http%3A//www.digitalfernsehen.de" style="left: 0pt; position: absolute; top: 0pt;" vspace="0" scrolling="no" width="200" frameborder="0" height="90"></iframe></ins></ins></td></tr></tbody></table><!--//-->Vor dem Hintergrund rückläufiger Werbemärkte in ganz Europa ging der operative [URL="http://www.digitalfernsehen.de/news/news_773749.html#"]Gewinn[/URL] (EBITDA) um fast 54 Prozent auf 87 Millionen Euro zurück, berichtete die Gruppe heute in Luxemburg.

    Der Umsatz sank um 11,1 Prozent auf knapp 1,2 Milliarden Euro. Eine verlässliche Prognose für das Gesamtjahr 2009 sei nicht möglich, hieß es. "Es ist allerdings davon auszugehen, dass das Profitabilitäts-Niveau im Vergleich zum Jahr 2008 deutlich zurückgehen wird."</td></tr><tr><td> </td></tr><tr><td class="newstext">RTL-Vorstandschef Gerhard Zeiler hatte bereits im März angesichts zweistelliger Rückgänge auf fast allen europäischen Werbemärkten gedämpfte Erwartungen für das laufende Jahr verkündet. Zugleich hatte er Einsparungen in allen Geschäftsbereichen in Aussicht gestellt, die "ein Programm in gleicher Qualität und mit [URL="http://www.digitalfernsehen.de/news/news_773749.html#"]weniger Kosten[/URL]" ermöglichen sollen. "Dieser Prozess wird zu einer deutlich niedrigeren Kostenbasis in den Kerngeschäften der Unternehmensgruppe führen." Das Sparprogramm solle bis 2011 greifen. In Deutschland gehören die Sender RTL, Vox, Super RTL, RTL 2 und N-TV zu der Kette.

    Quoten-Probleme plagen die Gruppe nicht. Die Flaggschiffe der RTL Group - RTL [URL="http://www.digitalfernsehen.de/news/news_773749.html#"]Fernsehen[/URL] in Deutschland, M6 in Frankreich und RTL 4 in den Niederlanden - hätten einen starken Start in das Jahr 2009 gehabt: "Alle Sender konnten ihre Zuschauermarktanteile in den jeweiligen Zielgruppen im Vergleich zum Vorjahresquartal steigern."

    Im Gesamtjahr 2008 hatte der Unterhaltungskonzern noch einen operativen Rekordgewinn von 916 Millionen Euro eingefahren. Die Gruppe mit 45 Fernseh- und 32 Radiostationen in elf Ländern Europas sowie dem Produktionsarm Freemantle Media setzte im vergangenen Jahr 5,77 Milliarden Euro um (plus 1,2 Prozent). Die RTL Group gehört zu rund 90 Prozent dem Gütersloher Medienkonzern Bertelsmann.

    Q: digi tv
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