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Tier TV wird ab 1. Mai Bezahlfernsehsender

Dieses Thema im Forum "PayTV Anbieter News" wurde erstellt von Ranger79, 28. April 2009.

  1. Ranger79
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    <table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="right">28.04.09 </td></tr><tr><td valign="top">Tier TV wird ab 1. Mai Bezahlfernsehsender

    </td></tr><tr><td class="newstextbold">Berlin – Tier TV, das Erste Deutsche Tierfernsehen, plant einen Strategiewechsel vom digitalen Free- zum Pay-TV. Ab 1. Mai wird das Programm nicht mehr über Satellit im frei empfangbaren Fernsehen zu sehen sein.</td></tr><tr><td align="center">
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"Tier TV steht hierzu derzeit in Verhandlungen mit verschiedenen Partnern, die ihr Pay-TV-Bouquet um das familienorientierte, reichweitenstarke Programm ergänzen möchten", heißt es in einer Pressemitteilung des Senders.

    Angesichts einer Vielzahl positiver technologischer Entwicklungen im Online-, Endgeräte- und Telekommunikationsmarkt werde Tier TV sein bestehendes IPTV- und Internetangebot mit Nachdruck weiter ausbauen.</td></tr><tr><td> </td></tr><tr><td class="newstext"><table align="right" border="0" cellpadding="10" cellspacing="0" width="200"><tbody><tr><td><table align="right" border="0" cellpadding="0" cellspacing="2" width="190"><tbody><tr><td align="center">[IMG]http://1.1.1.5/bmi/www.digitalfernsehen.de/news/img/4376475_74dfd2ac0a.jpg[/IMG]</td></tr></tbody></table></td></tr></tbody></table>Tier TV begründet den Strategiewechsel mit der unverändert nur sehr schleppend fortschreitenden Digitalisierung des deutschen Fernsehmarktes. Das Unternehmen geht davon aus, dass in diesem Umfeld aktuell und auch in Zukunft kein wirtschaftlich tragfähiges Angebot von digitalen, themenfokussierten, unabhängigen TV-Spartenprogrammen möglich ist bzw. sein wird.

    "Es ist leider nicht zu leugnen, dass sich bislang die Erwartungen an die Digitalisierung des deutschen TV-Marktes bei weitem nicht erfüllt haben", sagt Carl Claussen, Geschäftsführender Gesellschafter von Tier TV. "In den letzten Jahren sind keine nennenswerten Fortschritte dabei erzielt worden, den Zuschauer mit digitalem TV zu erreichen. Die schleppende Digitalisierung der TV-Landschaft, die schlechte Auffindbarkeit der digitalen [URL="http://www.digitalfernsehen.de/news/news_769463.html#"]TV-Programme[/URL] und die hohen Verbreitungskosten erlauben es einem digitalen Zielgruppenangebot wie Tier TV nicht, wirtschaftlich zu handeln. Die aktuelle Wirtschaftskrise verschärft diese Situation zusätzlich."

    Nach eingehender Prüfung der gesamten Kostenstruktur zieht sich Tier TV daher aus der digitalen Free-TV-Verbreitung zurück und wird sich künftig neben dem Pay-TV auf zukunftsweisende Technologien wie [URL="http://www.digitalfernsehen.de/news/news_769463.html#"]IPTV[/URL] und den weiteren Ausbau der erfolgreichen Internet -Plattform konzentrieren.

    Das Online-Portal [url]www.tier.tv[/url] wird die kürzlich gelaunchte Community weiter ausbauen und zusätzlich ein umfangreiches Bewegtbild-Angebot sowie einen eShop in den Markt bringen.

    "Wir glauben an die Verbreitung von Bewegtbild über das [URL="http://www.digitalfernsehen.de/news/news_769463.html#"]Internet[/URL]", sagt Simoné Debour, ebenfalls Geschäftsführende Gesellschafterin von Tier TV. "Mit über 300 000 Video-on-Demand-Abrufen monatlich zeigen uns unsere Nutzer schon jetzt, welche Flexiblität sie von einem Medienhaus erwarten. Wir sehen uns mit knapp 4 000 Stunden eigenproduziertem Bewegtbild-Content und einem Spitzen-Team gut aufgestellt, um die konvergenten Herausforderungen zu meistern und gleichzeitig profitabel zu sein. Unsere Zahlen belegen, dass wir unsere Marktführerschaft im Bereich Haustiere in Deutschland mit deutlichem Abstand noch weiter ausgebaut haben."

    Tier TV ist das Erste Deutsche Tierfernsehen mit Internet-Community. Das Tier-TV-Programm, das über das Internetportal [url]www.tier.tv[/url] als Live-Stream zu sehen ist, richtet sich an alle Tierfreunde, Tierhalter und Tierschützer. Programmschwerpunkte sind Ratgeber, Service und [URL="http://www.digitalfernsehen.de/news/news_769463.html#"]Unterhaltung[/URL].

    In der Pressemitteilung geht nicht hervor, zu welchen Kosten und über welche Anbieter der Sender ab 1. Mai zu empfangen sein wird. Eine Anfrage von DIGITAL [URL="http://www.digitalfernsehen.de/news/news_769463.html#"]FERNSEHEN[/URL] läuft.

    Q: digi tv
    </td></tr></tbody></table>[/s][/s][/s][/s]
     
    #1
    Pilot gefällt das.
  2. phantom

    Nervigen User Advertisement

  3. Pilot
    Offline

    Pilot MFC Digital Eliteboard Team

    Registriert:
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    AW: Tier TV wird ab 1. Mai Bezahlfernsehsender

    Hallo Ranger79,

    eine schlechter Begründung-als digitalisiertes TV - für Abwanderung zum Pay TV. gibt es ja wohl nicht. Die Digitalisierung ist im SAT Bereich abgeschlossen, nur einige Kabelanbieter hinken noch hinterher. Analog TV wird ab 2010 langsam abgeschalten. Die Werbeeinnahmen werden wohl nicht reichen, um die Kosten zu decken.

    Mlg piloten
     
    #2
  4. Ranger79
    Offline

    Ranger79 VIP

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    AW: Tier TV wird ab 1. Mai Bezahlfernsehsender

    <table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="right">05.05.09 </td></tr><tr><td valign="top">Tier TV kritisiert schleppende Digitalisierung und zu hohe Verbreitungskosten

    </td></tr><tr><td class="newstextbold">Leipzig - Der Spartensender Tier TV ist seit dem 1. Mai nicht mehr im frei empfangbaren Fernsehen zu empfangen. Künftig wird der Sender nur noch als Pay-TV-Angebot ausgestrahlt.</td></tr><tr><td align="center">
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src="http://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-4666306249900346&dt=1241541944415&lmt=1241541941&prev_fmts=468x60_as&output=html&slotname=5579178605&correlator=1241541942280&url=http%3A%2F%2Fwww.digitalfernsehen.de%2Fnews%2Fnews_772815.html&frm=0&ga_vid=825899427.1241541942&ga_sid=1241541942&ga_hid=1571861344&flash=10.0.22&w=200&h=90&u_h=768&u_w=1366&u_ah=738&u_aw=1366&u_cd=32&u_tz=120&u_his=1&u_java=true&u_nplug=7&u_nmime=80&dtd=3&w=200&h=90&xpc=acWOs47tHj&p=http%3A//www.digitalfernsehen.de" style="left: 0pt; position: absolute; top: 0pt;" vspace="0" scrolling="no" width="200" frameborder="0" height="90"></iframe></ins></ins></td></tr></tbody></table><!--//-->Über die genauen Hintergründe hat sich Dr. Carl Claussen, geschäftsführender Gesellschafter Tier TV, jetzt im Interview mit DIGITAL [URL="http://www.digitalfernsehen.de/news/news_772815.html#"]FERNSEHEN[/URL] geäußert.

    Als Hauptgrund für den Ausstieg aus dem Free-TV nennt er die zu schleppende Digitalisierung in Deutschland: "Die allzu zögerliche Digitalisierung des deutschen Fernsehmarktes macht es Anbietern von unabhängigen Zielgruppensendern aktuell - und voraussichtlich auch in Zukunft - unmöglich, ihr Angebot [URL="http://www.digitalfernsehen.de/news/news_772815.html#"]wirtschaftlich[/URL] tragfähig zu machen, das heißt entsprechend große Reichweite aufzubauen und damit Werbung zu akquirieren."</td></tr><tr><td> </td></tr><tr><td class="newstext"><table align="right" border="0" cellpadding="10" cellspacing="0" width="200"><tbody><tr><td><table align="right" border="0" cellpadding="0" cellspacing="2" width="190"><tbody><tr><td align="center">[IMG]http://1.1.1.2/bmi/www.digitalfernsehen.de/news/img/4394436_562b421beb.jpeg[/IMG]</td></tr></tbody></table></td></tr></tbody></table>Für Dr. Claussen ist daher Pay-TV - neben den IPTV-Plattformen - derzeit die einzig realistische und wirtschaftliche Alternative. Seiner Meinung nach seien in den letzten Jahren "keine nennenswerten Fortschritte dabei erzielt worden, den Zuschauer mit digitalem [URL="http://www.digitalfernsehen.de/news/news_772815.html#"]TV[/URL] zu erreichen". Zudem kritisiert er gegenüber DF, dass es in Deutschland keinen einheitlichen Set-Top-Boxen-Standard gibt.

    Erschwerend hinzu komme, dass "die sehr hohen Verbreitungskosten für die Satellitenübertragung und auch im [URL="http://www.digitalfernsehen.de/news/news_772815.html#"]Kabel[/URL] drücken. Diese Kosten sind selbst für einen so gut positionierten Sender wie Tier TV im Markt nicht zu refinanzieren."

    Q: digi tv
    </td></tr><tr><td> </td></tr></tbody></table>[/i][/s][/s][/s][/s][/s]
     
    #3
  5. Ranger79
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    AW: Tier TV wird ab 1. Mai Bezahlfernsehsender

    <table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="right">06.05.09 </td></tr><tr><td valign="top">Tier TV: "Pay-TV neben IPTV-Plattformen derzeit einzige Alternative"

    </td></tr><tr><td class="newstextbold">Leipzig - Tier TV hat sich aufgrund der zögerlichen Digitalisierung und den damit verbundenen Problemen, am 1. Mai aus dem Free-TV-Geschäft zurückgezogen und wird künftig nur noch als Pay-TV- und IPTV-Angebot verfügbar sein.</td></tr><tr><td align="center">
    <script type="text/javascript"><!--/<![CDATA[ var m3_u=(location.protocol=='https:'?'https://ad.auerbach-verlag.de/www/delivery/ajs.php':'http://ad.auerbach-verlag.de/www/delivery/ajs.php');var m3_r=Math.floor(Math.random()*99999999999);if(!document.MAX_used)document.MAX_used=',';document.write("<scr"+"ipt type='text/javascript' src='"+m3_u);document.write("?zoneid=46");document.write('&cb='+m3_r);if(document.MAX_used!=',')document.write("&exclude="+document.MAX_used);document.write(document.charset?'&charset='+document.charset:(document.characterSet?'&charset='+document.characterSet:''));document.write("&loc="+escape(window.location));if(document.referrer)document.write("&referer="+escape(document.referrer));if(document.context)document.write("&context="+escape(document.context));if(document.mmm_fo)document.write("&mmm_fo=1");document.write("'><\/scr"+"ipt>");//]]>--></script><script type="text/javascript" src="http://ad.auerbach-verlag.de/www/delivery/ajs.php?zoneid=46&cb=37179435889&charset=ISO-8859-1&loc=http%3A//www.digitalfernsehen.de/news/news_772829.html"></script><noscript>

    Dieser Link ist nur für Mitglieder!!! Jetzt kostenlos Registrieren ?

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Fc;return f} function ic(a,b,c){if(Gc(a)){a.google_new_domain_checked=1;return g}if(a.google_new_domain_checked==0){var d=Math.random();if(d<=c){var e="http://"+da+"/pagead/test_domain.js",f="script";b.write("<"+f+' src="'+e+'"></'+f+">");a.google_new_domain_checked=1;return m}}return g}function wc(a){if(!Gc(a)&&a.google_new_domain_enabled==1)return"http://"+da;return"http://"+ea};Ec();Bc(Ac);fc(window,document);})() //--> </script><script>window.google_render_ad();</script><ins style="border: medium none ; margin: 0pt; padding: 0pt; display: inline-table; height: 90px; position: relative; visibility: visible; width: 200px;"><ins style="border: medium none ; margin: 0pt; padding: 0pt; display: block; height: 90px; position: relative; visibility: visible; width: 200px;"><iframe allowtransparency="true" hspace="0" id="google_ads_frame2" marginheight="0" marginwidth="0" name="google_ads_frame" src="http://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-4666306249900346&dt=1241588425237&lmt=1241588423&prev_fmts=468x60_as&output=html&slotname=5579178605&correlator=1241588424584&url=http%3A%2F%2Fwww.digitalfernsehen.de%2Fnews%2Fnews_772829.html&frm=0&ga_vid=494009290.1241588425&ga_sid=1241588425&ga_hid=584806190&flash=10.0.22&w=200&h=90&u_h=768&u_w=1366&u_ah=738&u_aw=1366&u_cd=32&u_tz=120&u_his=1&u_java=true&u_nplug=7&u_nmime=80&dtd=4&w=200&h=90&xpc=M37gDr7qv9&p=http%3A//www.digitalfernsehen.de" style="left: 0pt; position: absolute; top: 0pt;" vspace="0" scrolling="no" width="200" frameborder="0" height="90"></iframe></ins></ins></td></tr></tbody></table><!--//-->Im Interview mit DIGITAL FERNSEHEN erläutert Dr. Carl Claussen, geschäftsführender Gesellschafter bei Tier [URL="http://www.digitalfernsehen.de/news/news_772829.html#"]TV[/URL], die genauen Hintergründe und spricht über zukünftige Pläne des Senders.

    Dabei unterstreicht er ganz deutlich, mit der bisherigen Reichweite des Senders unzufrieden gewesen zu sein und kritisiert, dass "die allzu zögerliche Digitalisierung des deutschen Fernsehmarktes es Anbietern von unabhängigen Zielgruppensendern aktuell unmöglich mache, ihr Angebot wirtschaftlich tragfähig zu machen".</td></tr><tr><td> </td></tr><tr><td class="newstext"><table align="right" border="0" cellpadding="10" cellspacing="0" width="200"><tbody><tr><td><table align="right" border="0" cellpadding="0" cellspacing="2" width="190"><tbody><tr><td align="center">[IMG]http://1.1.1.1/bmi/www.digitalfernsehen.de/news/img/4394540_c3100515bc.jpg[/IMG]</td></tr><tr><td class="info">[LEFT]Dr. Carl Claussen[/LEFT]
    </td></tr><tr><td class="info">[RIGHT]Bild: Tier TV[/RIGHT]
    </td></tr></tbody></table></td></tr></tbody></table>[B]DIGITAL FERNSEHEN:[/B] Herr Dr. Claussen, seit 1. Mai ist Tier TV nicht mehr über Satellit im frei empfangbaren [URL="http://www.digitalfernsehen.de/news/news_772829.html#"]Fernsehen[/URL] zu sehen. Der Sender plant stattdessen eine flächendeckende Verbreitung über Pay-TV. Was führte zur Änderung des Geschäftsmodells? Waren Sie mit der bisherigen Reichweite nicht zufrieden?

    [B]Dr. Carl Claussen[/B] Nein, sind wir nicht! Die allzu zögerliche Digitalisierung des deutschen Fernsehmarktes macht es Anbietern von unabhängigen Zielgruppensendern aktuell - und voraussichtlich auch in Zukunft - unmöglich, ihr Angebot wirtschaftlich tragfähig zu machen, das heißt entsprechend große Reichweite aufzubauen und damit Werbung zu akquirieren. Pay-TV ist neben den IPTV-Plattformen derzeit die einzig realistische und wirtschaftliche Alternative.

    [B]DF:[/B] Tier TV begründet den Strategiewechsel mit der unverändert nur sehr schleppend fortschreitenden Digitalisierung des deutschen Fernsehmarktes. Sie gehen davon aus, dass in diesem Umfeld aktuell und auch in Zukunft kein wirtschaftlich tragfähiges Angebot von digitalen, themenfokussierten und unabhängigen TV-Spartenprogrammen möglich ist bzw. sein wird. Bitte begründen Sie Ihre Einschätzung.

    [B]Dr. Carl Claussen[/B] In den letzten Jahren sind keine nennenswerten Fortschritte dabei erzielt worden, den Zuschauer mit digitalem TV zu erreichen. Dabei geht es einmal um die technische Reichweite des digitalen Fernsehens, die in Deutschland mit gerade um die 50 Prozent niedriger ist, als in jedem anderen vergleichbaren europäischen Nachbarland. Hinzu kommt die schlechte Auffindbarkeit der digitalen TV-Programme, da es in Deutschland bekanntermaßen keinen einheitlichen Set-Top-Boxen-Standard gibt.

    Im Ergebnis stellen wir fest, dass nur ein Bruchteil der Zuschauer, die technisch [URL="http://www.digitalfernsehen.de/news/news_772829.html#"]digitales Fernsehen[/URL] sehen könnten, von diesem auch erreicht werden. Zu guter letzt drücken die sehr hohen Verbreitungskosten für die Satellitenübertragung und auch im Kabel. Diese Kosten sind selbst für einen so gut positionierten Sender wie Tier TV im Markt nicht zu refinanzieren.</td></tr><tr><td> </td></tr><tr><td class="newstext"><table align="left" border="0" cellpadding="10" cellspacing="0" width="200"><tbody><tr><td><table align="left" border="0" cellpadding="0" cellspacing="2" width="190"><tbody><tr><td align="center">[IMG]http://1.1.1.4/bmi/www.digitalfernsehen.de/news/img/4394541_7543e0cd3d.jpeg[/IMG]</td></tr></tbody></table></td></tr></tbody></table>[B]DF:[/B] Kann ein Spartensender wie Tier TV überhaupt als Free-TV-Angebot auf Dauer profitabel arbeiten?

    [B]Dr. Carl Claussen[/B] Wenn die Rahmenbedingungen am Markt und hier vor allem der Digitalisierungsgrad, wie von Experten prognostiziert und von der Politik übrigens für 2010 zugesagt, heute anders wären, sicherlich! Aktuell sind wir im europäischen Vergleich immer noch ein Entwicklungsland, was auch dazu führte, dass wir unsere gesamte Kostenstruktur überprüft haben und uns als Konsequenz aus der digitalen Free-TV-Verbreitung zurückziehen mussten.

    Im Ergebnis wird auch diese Weise das Gegenteil von dem erreicht, was mit der Digitalisierung bezweckt war: Es findet keine Demokratisierung des Fernsehmarktes mit einer Vielzahl spannender Angebote statt, sondern das bestehende Oligopol aus öffentlich-rechtlichen Sendeanstalten und den beiden privaten Senderfamilien verteilt den Markt am Ende unter sich. Eine Vielzahl neuer Arbeitsplätze, die hier entstehen könnten, geht damit verloren.

    [B]DF:[/B] Tier TV steht derzeit in Verhandlungen mit verschiedenen Partnern, die ihr Pay-TV-Bouquet um das Spartenprogramm ergänzen möchten. Welche Anbieter oder Plattformen sind das konkret?

    [B]Dr. Carl Claussen[/B] Wir führen derzeit sehr gute Gespräche mit allen Anbietern, die am Markt verfügbar sind oder geplant sind. Bitte sehen Sie es mir nach, dass ich mich über laufende Verhandlungen nicht äußern kann.

    [B]DF:[/B] Zu welchen Kosten wird Tier TV als Pay-TV-Angebot zu empfangen sein?

    [B]Dr. Carl Claussen[/B] Die Kosten der Pay-TV-Angebote am Markt sind ja bekannt.

    [B]DF:[/B] Denken Sie, dass Sie als Pay-TV-Angebot mehr Zuschauer erreichen können?

    [B]Dr. Carl Claussen[/B] In der Summe werden wir tatsächlich mehr Zuschauer haben, die unser Programm bewusst verfolgen, was auch an der problematischen Messbarkeit von Digitalsendern im rahmen des AGF-Panels liegt. Über unseren Livestream erreichen wir übrigens schon jetzt monatlich gut 30 000 Interessierte, die diesen bequemen und exklusiven Verbreitungsweg nutzen. Wir halten daher auch die kommenden IPTV-Plattformen für sehr Erfolg versprechend und vor allem auch für zukunftsweisend.

    [B]DF:[/B] Sie erwähnen, dass Tier TV sein bestehendes IPTV- und Internetangebot mit Nachdruck weiter ausbauen wird. Wie gestaltet sich dieses Vorhaben konkret?

    [B]Dr. Carl Claussen[/B] Aktuell haben wir verschiedene Modelle in Arbeit. Wir werden unsere kürzlich gestartete Community weiter engagiert ausbauen und demnächst auch unseren Tier-TV-E-Shop eröffnen, dessen Konzept im letzten Jahr mit dem sologics award prämiert wurde. Natürlich produzieren wir auch weiterhin selbst für unser beliebtes Video-on-Demand-Angebot. Unser Archiv an Reportagen, Dokumentationen, Rasse- und Züchterportraits sowie Ratgeber und Service-Sendungen umfasst derzeit 4 000 Stunden Bewegbild. Die Zugriffrate bei den [URL="http://www.digitalfernsehen.de/news/news_772829.html#"]Videos[/URL] liegt monatlich bei rund 300 000 Abrufen - das ist die Marktführerschaft in diesem Bereich in Deutschland

    Q: digi tv
    </td></tr></tbody></table>[/i][/s][/s][/s][/s][/s]
     
    #4
    Satclub und zwerg14 gefällt das.

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