<table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="right">28.04.09 </td></tr><tr><td valign="top">Tier TV wird ab 1. Mai Bezahlfernsehsender
</td></tr><tr><td class="newstextbold">Berlin – Tier TV, das Erste Deutsche Tierfernsehen, plant einen Strategiewechsel vom digitalen Free- zum Pay-TV. Ab 1. Mai wird das Programm nicht mehr über Satellit im frei empfangbaren Fernsehen zu sehen sein.</td></tr><tr><td align="center">
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allowtransparency="true" hspace="0" id="google_ads_frame2" marginheight="0" marginwidth="0" name="google_ads_frame" src="http://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-4666306249900346&dt=1240934214739&lmt=1240934213&prev_fmts=468x60_as&output=html&slotname=5579178605&correlator=1240934214098&url=http%3A%2F%2Fwww.digitalfernsehen.de%2Fnews%2Fnews_769463.html&frm=0&ga_vid=1523517758.1240934214&ga_sid=1240934214&ga_hid=1036084658&flash=10.0.22&u_h=768&u_w=1366&u_ah=738&u_aw=1366&u_cd=32&u_tz=120&u_his=1&u_java=true&u_nplug=12&u_nmime=79&dtd=6&w=200&h=90&xpc=Fom5hB1I8Q&p=http%3A//www.digitalfernsehen.de" style="left: 0pt; position: absolute; top: 0pt;" vspace="0" scrolling="no" width="200" frameborder="0" height="90"></iframe></ins></ins></td></tr></tbody></table><!--//-->Der Sender plant stattdessen eine flächendeckende Verbreitung über Pay-TV. "Tier TV steht hierzu derzeit in Verhandlungen mit verschiedenen Partnern, die ihr Pay-TV-Bouquet um das familienorientierte, reichweitenstarke Programm ergänzen möchten", heißt es in einer Pressemitteilung des Senders.
Angesichts einer Vielzahl positiver technologischer Entwicklungen im Online-, Endgeräte- und Telekommunikationsmarkt werde Tier TV sein bestehendes IPTV- und Internetangebot mit Nachdruck weiter ausbauen.</td></tr><tr><td> </td></tr><tr><td class="newstext"><table align="right" border="0" cellpadding="10" cellspacing="0" width="200"><tbody><tr><td><table align="right" border="0" cellpadding="0" cellspacing="2" width="190"><tbody><tr><td align="center">
</td></tr></tbody></table></td></tr></tbody></table>Tier TV begründet den Strategiewechsel mit der unverändert nur sehr schleppend fortschreitenden Digitalisierung des deutschen Fernsehmarktes. Das Unternehmen geht davon aus, dass in diesem Umfeld aktuell und auch in Zukunft kein wirtschaftlich tragfähiges Angebot von digitalen, themenfokussierten, unabhängigen TV-Spartenprogrammen möglich ist bzw. sein wird.
"Es ist leider nicht zu leugnen, dass sich bislang die Erwartungen an die Digitalisierung des deutschen TV-Marktes bei weitem nicht erfüllt haben", sagt Carl Claussen, Geschäftsführender Gesellschafter von Tier TV. "In den letzten Jahren sind keine nennenswerten Fortschritte dabei erzielt worden, den Zuschauer mit digitalem TV zu erreichen. Die schleppende Digitalisierung der TV-Landschaft, die schlechte Auffindbarkeit der digitalen
Nach eingehender Prüfung der gesamten Kostenstruktur zieht sich Tier TV daher aus der digitalen Free-TV-Verbreitung zurück und wird sich künftig neben dem Pay-TV auf zukunftsweisende Technologien wie
Das Online-Portal
"Wir glauben an die Verbreitung von Bewegtbild über das
Tier TV ist das Erste Deutsche Tierfernsehen mit Internet-Community. Das Tier-TV-Programm, das über das Internetportal
In der Pressemitteilung geht nicht hervor, zu welchen Kosten und über welche Anbieter der Sender ab 1. Mai zu empfangen sein wird. Eine Anfrage von DIGITAL
Q: digi tv
</td></tr></tbody></table>
</td></tr><tr><td class="newstextbold">Berlin – Tier TV, das Erste Deutsche Tierfernsehen, plant einen Strategiewechsel vom digitalen Free- zum Pay-TV. Ab 1. Mai wird das Programm nicht mehr über Satellit im frei empfangbaren Fernsehen zu sehen sein.</td></tr><tr><td align="center">
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k=d.google_num_slots_by_client,A=d.google_num_slots_by_channel,u=d.google_prev_ad_formats_by_region,v=d.google_prev_ad_slotnames_by_region;if(d.google_ad_region==c&&d.google_ad_section!=c)d.google_ad_region=d.google_ad_section;var s=d.google_ad_region==c?"":d.google_ad_region;if(Z(i)){d.google_num_sdo_slots=d.google_num_sdo_slots?d.google_num_sdo_slots+1:1;if(d.google_num_sdo_slots>4)return g}else if(kc(d)){d.google_num_0ad_slots=d.google_num_0ad_slots?d.google_num_0ad_slots+1:1;if(d.google_num_0ad_slots>3)return g}else if(d.google_cpa_choice==c){d.google_num_ad_slots=d.google_num_ad_slots?d.google_num_ad_slots+1:1;if(d.google_num_slots_to_rotate){uAngesichts einer Vielzahl positiver technologischer Entwicklungen im Online-, Endgeräte- und Telekommunikationsmarkt werde Tier TV sein bestehendes IPTV- und Internetangebot mit Nachdruck weiter ausbauen.</td></tr><tr><td> </td></tr><tr><td class="newstext"><table align="right" border="0" cellpadding="10" cellspacing="0" width="200"><tbody><tr><td><table align="right" border="0" cellpadding="0" cellspacing="2" width="190"><tbody><tr><td align="center">
"Es ist leider nicht zu leugnen, dass sich bislang die Erwartungen an die Digitalisierung des deutschen TV-Marktes bei weitem nicht erfüllt haben", sagt Carl Claussen, Geschäftsführender Gesellschafter von Tier TV. "In den letzten Jahren sind keine nennenswerten Fortschritte dabei erzielt worden, den Zuschauer mit digitalem TV zu erreichen. Die schleppende Digitalisierung der TV-Landschaft, die schlechte Auffindbarkeit der digitalen
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und die hohen Verbreitungskosten erlauben es einem digitalen Zielgruppenangebot wie Tier TV nicht, wirtschaftlich zu handeln. Die aktuelle Wirtschaftskrise verschärft diese Situation zusätzlich."Nach eingehender Prüfung der gesamten Kostenstruktur zieht sich Tier TV daher aus der digitalen Free-TV-Verbreitung zurück und wird sich künftig neben dem Pay-TV auf zukunftsweisende Technologien wie
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und den weiteren Ausbau der erfolgreichen Internet -Plattform konzentrieren.Das Online-Portal
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wird die kürzlich gelaunchte Community weiter ausbauen und zusätzlich ein umfangreiches Bewegtbild-Angebot sowie einen eShop in den Markt bringen."Wir glauben an die Verbreitung von Bewegtbild über das
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", sagt Simoné Debour, ebenfalls Geschäftsführende Gesellschafterin von Tier TV. "Mit über 300 000 Video-on-Demand-Abrufen monatlich zeigen uns unsere Nutzer schon jetzt, welche Flexiblität sie von einem Medienhaus erwarten. Wir sehen uns mit knapp 4 000 Stunden eigenproduziertem Bewegtbild-Content und einem Spitzen-Team gut aufgestellt, um die konvergenten Herausforderungen zu meistern und gleichzeitig profitabel zu sein. Unsere Zahlen belegen, dass wir unsere Marktführerschaft im Bereich Haustiere in Deutschland mit deutlichem Abstand noch weiter ausgebaut haben."Tier TV ist das Erste Deutsche Tierfernsehen mit Internet-Community. Das Tier-TV-Programm, das über das Internetportal
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als Live-Stream zu sehen ist, richtet sich an alle Tierfreunde, Tierhalter und Tierschützer. Programmschwerpunkte sind Ratgeber, Service und
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.In der Pressemitteilung geht nicht hervor, zu welchen Kosten und über welche Anbieter der Sender ab 1. Mai zu empfangen sein wird. Eine Anfrage von DIGITAL
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läuft.Q: digi tv
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